The 360 cinematographer uses the equivalent of wide, medium, and close-up shots to tell the story visually and give the viewer maximum context within each scene.
360 video brings to life the paradigm of mise-en-scène: this means that all of the action in one arc of a story is captured in all directions as a single scene. Experts in this method of storytelling are indispensable for a successful user experience. The director guides the viewer through the overall story while providing space for individual exploration within a given scene.
The editor needs to give the viewer time to explore but also needs to make sure throughout that the viewer can follow the story. Therefore, the editor needs to preserve the additional freedoms the viewer enjoys through timing and flow distinct for immersive experiences.
360 and Panorama Photography
We have more than 17 years experience in Panorama Photography and creation of light spheres, HDRIs and stereoscopic 360 stills.
We handle all Post-Production in house using state-of-the-art VR tools for compositing, rotoscoping, motion graphics and color grading. We constantly modify turn-key solutions into proprietary techniques and workflows to create the most stunning cinematic VR experiences.
360 / Virtual Tour Creation and Maintenance
After we create high-resolution 360 photographs, we use them to build a professional virtual tour. We design the UX/UI for easy and intuitive navigation adding informational pop-ups to the 360. For complete control, we implement a CMS on the client’s server.
360 Camera Motion systems
We use rover, dolly, cable cam, drone, helicopter, boat, cars... We rig camera on anything that moves or can be moved as long as it fits the story. We also film underwater.
A powerful concept drives a memorable 360 video experience. In collaboration with you, we will identify your project goals, devise a range of concepts, and establish the key story elements as well as look and feel of the experience.
A custom application allows for a plethora of features tailored to your specific immersive experience such as a company-branded interface, unique and project-specific user experience, improved ease-of-use for conference and tradeshows, branched narratives, more interactivity, learning assessment tools, or a “find our product nearby” feature.
Digital Asset Creation and Implementation
We design, create and implement a variety of digital assets. 3D models and animations, 2D models and animation, 360 illustrations, motion graphics, custom overlays can be used to add an informational layer, interactivity or enhance the story of the XR experience. Likewise, digitized 2D assets such photographs can be implemented into an XR experience.
In the immersive space, deployment is a crucial component to your project’s success. Based on several factors such as how and where your target audience consumes content, throughput and reach, demographic and the core strategic goal of the immersive experience, we devise a distribution strategy to optimize impact.
Green Screen and Volumetric video
We film subjects on green screen to add them to immersive scenes. We can place them into CG scenes as well as use the green screen scene for an AR experience. The subject can be filmed in monoscopic, stereoscopic or even volumetric format (2.5D or 3D) depending on when additional dimensions are right for the project.
Filming in 360 poses a particular challenge for the director to watch the performance of the actors. We provide a Live-view solution on set for directors and clients to monitor the scene without appearing in it.
We produce a full range of trailers, teasers, web banners, panoramas, and graphics. These assets can increase the visibility of your immersive experience across a range of media channels and help you draw in new audiences.
After we establish the story and a strategy for bringing it to life, we will take care of the logistical side of production, including travel, location scouting, casting, call-sheets, and scheduling.
We can transform 360 videos into highly dynamic edits in 16:9, 9:16, and 1:1 formats to use on non-360 platforms. These reframes morph from wide-angle views into little planets and other impossible perspectives that are sure to grab attention.
Re-projection of 360 content
We are creating 360 video that is device-agnostic. It can therefore be used to be re-projected onto cylindrical or spherical walls. This is a great way to add context to an installation or have a group experience.
Strategy and consultation
We consult on essential distribution decisions about devices, platforms, channels, and content hosting as well as more practical aspects such as booth design. We offer key supplementary assets such as our media kit and reframes, which can be used across social and traditional media.
Story development and pre-visualization
We create treatments and scripts and provide pre-visualization tools such as 360 storyboards, animatics, and mood boards.
Variety of Camera Systems
We are not bound to an one-in-all 360 camera systems and we also don’t oppose it. We use and, if necessary, we build (and heavily test) the camera system that is best for the job. Action cameras, mirror-less, DSLR or Cinema Cameras... we work with all.