School of Rock

School of Rock

With social media’s ever-growing role in promoting performances, most Broadway shows now maintain their own YouTube channel highlighting auditions, cast members, and sometimes even whole musical numbers through a series of videos. However, the creative team behind School of Rock: The Musical had something a little more progressive in mind: an immersive 360º video.

“I am proud that School of Rock is not just the first musical to take this leap into the future, but that this video of ‘You’re in the Band’ is the first time anyone has used the 360-degree medium in this way. It could open a lot of doors.”
—Andrew Lloyd Webber, Producer, School of Rock

Koncept VR was approached by Steam Motion & Sound to provide 360º video consultation as well as expertise and equipment to film and stitch the 360º experience. ”You’re in the Band” is the mission statement of the show and so made total sense for this unique experience. The viewer jumps into the middle of the classroom, while the main character Dewey Finn assigns instruments and roles to his fifth-graders.

To create this experience, Koncept VR deployed custom gear to optimally “frame” the cast. A system for live previews as well as rough stitches was implemented so that the director, Brett Sullivan, could provide immediate feedback to his performers as the scene had to be shot as one single long take.

“It’s happening all around you, all in one go. It’s all in one take, you can’t edit it because everybody is always in a different position. It was a great experiment.”
—Lloyd Webber

New Level of Engagement as a YouTube 360 Video Ad

Earlier this year, YouTube announced the launch of 360 video ads. The School of Rock 360 video has utilized this to gain maximum exposure for their marketing initiatives. Viewers actually watched and interacted with the advertisement instead of simply clicking the “skip” button. Check out the YouTube comments to the right.

The Making of the “You’re In the Band” 360 Music Video

In the video below you will be able to get a sneak peek into the production and learn about what went into making this project a reality.

Credits

Music Andrew Lloyd Webber
Lyricist Glenn Slater
Book writer Julian Fellowes
Director Laurence Connor
Video directed by Brett Sullivan
Producer Clayton Jacobsen for Steam Motion and Sound
Video shot by Koncept VR
Post-Production Steam Motion and Sound
Choreography JoAnn M Hunter
Music Co-Producer Rob Cavallo
Music Supervisor Ethan Popp
Scenic and Costume Design by Anna Louizos
Executive Producer Nina Lannan
Producers The Really Useful Group, Warner Music Group, Shubert Organisation, The Nederlander Organization.

Client

Steam Motion and Sound & The Really Useful Group

School of Rock
School of Rock
School of Rock
School of Rock
School of Rock

With social media’s ever-growing role in promoting performances, most Broadway shows now maintain their own YouTube channel highlighting auditions, cast members, and sometimes even whole musical numbers through a series of videos. However, the creative team behind School of Rock: The Musical had something a little more progressive in mind: an immersive 360º video.

“I am proud that School of Rock is not just the first musical to take this leap into the future, but that this video of ‘You’re in the Band’ is the first time anyone has used the 360-degree medium in this way. It could open a lot of doors.”
—Andrew Lloyd Webber, Producer, School of Rock

Koncept VR was approached by Steam Motion & Sound to provide 360º video consultation as well as expertise and equipment to film and stitch the 360º experience. ”You’re in the Band” is the mission statement of the show and so made total sense for this unique experience. The viewer jumps into the middle of the classroom, while the main character Dewey Finn assigns instruments and roles to his fifth-graders.

To create this experience, Koncept VR deployed custom gear to optimally “frame” the cast. A system for live previews as well as rough stitches was implemented so that the director, Brett Sullivan, could provide immediate feedback to his performers as the scene had to be shot as one single long take.

“It’s happening all around you, all in one go. It’s all in one take, you can’t edit it because everybody is always in a different position. It was a great experiment.”
—Lloyd Webber

New Level of Engagement as a YouTube 360 Video Ad

Earlier this year, YouTube announced the launch of 360 video ads. The School of Rock 360 video has utilized this to gain maximum exposure for their marketing initiatives. Viewers actually watched and interacted with the advertisement instead of simply clicking the “skip” button. Check out the YouTube comments to the right.

School of Rock
School of Rock
School of Rock
School of Rock
School of Rock

The Making of the “You’re In the Band” 360 Music Video

In the video below you will be able to get a sneak peek into the production and learn about what went into making this project a reality.

Credits

Music Andrew Lloyd Webber
Lyricist Glenn Slater
Book writer Julian Fellowes
Director Laurence Connor
Video directed by Brett Sullivan
Producer Clayton Jacobsen for Steam Motion and Sound
Video shot by Koncept VR
Post-Production Steam Motion and Sound
Choreography JoAnn M Hunter
Music Co-Producer Rob Cavallo
Music Supervisor Ethan Popp
Scenic and Costume Design by Anna Louizos
Executive Producer Nina Lannan
Producers The Really Useful Group, Warner Music Group, Shubert Organisation, The Nederlander Organization.

Client

Steam Motion and Sound & The Really Useful Group

Edge of SpaceThe Edge of Space
Rocket LaunchRocket Launch 360