Illy – One for the City

Illy – One for the City

We are very excited that a video that we shot in the beginning of June 2014 was nominated for Music Video of the Year in the 2014 J Awards, triple j’s* annual celebration of music. On Tuesday November 18, at the J Award ceremony the winner was announced. While Illy’s “One for the City” did not receive the award we are nonetheless thrilled to have been in this remarkable, creative line-up.

The video is from Australian hip hop artist Illy. The song, “One for the City,” called for a big city backdrop, and what city is better suited than New York.

So at the beginning of June, the artist, label rep, producer, and director made their way from Australia to New York where they hired the Freedom360 and Koncept VR teams to shoot and consult on 360° video. A couple of busy days ensued.

The “crew” completed by a production manager, driver, and make-up artist—ventured through several of New York’s distinctive neighborhoods. A white van served at the same time as transport vehicle and headquarters. We shot from Dumbo to Chelsea, from Washington Square Park to Midtown—and even around Manhattan on a boat, up to a Manhattan rooftop with an iconic view of the Empire State Building, and back down to the Brooklyn waterfront.

The weather was not always cooperative. An early morning Brooklyn Bridge shot was ruined by sustained rain. But as most times, New York just gives you enough to be amazed again and again. The sky was gorgeous for the rooftop shot, and the weather gods were gracious during the boat ride.

*triple j is an Australian radio station with an emphasis on Australian music.

Credits

Artist Illy
Label Warner Music Australia
Production Starchild Media
Director Mark Alston
Camera and consultation Freedom360 & Koncept VR
Editor Erfan Khadem

Client

Starchild Media, Illy

Illy – One for the City
Illy – One for the City
Illy – One for the City
Illy – One for the City

We are very excited that a video that we shot in the beginning of June 2014 was nominated for Music Video of the Year in the 2014 J Awards, triple j’s* annual celebration of music. On Tuesday November 18, at the J Award ceremony the winner was announced. While Illy’s “One for the City” did not receive the award we are nonetheless thrilled to have been in this remarkable, creative line-up.

The video is from Australian hip hop artist Illy. The song, “One for the City,” called for a big city backdrop, and what city is better suited than New York.

So at the beginning of June, the artist, label rep, producer, and director made their way from Australia to New York where they hired the Freedom360 and Koncept VR teams to shoot and consult on 360° video. A couple of busy days ensued.

The “crew” completed by a production manager, driver, and make-up artist—ventured through several of New York’s distinctive neighborhoods. A white van served at the same time as transport vehicle and headquarters. We shot from Dumbo to Chelsea, from Washington Square Park to Midtown—and even around Manhattan on a boat, up to a Manhattan rooftop with an iconic view of the Empire State Building, and back down to the Brooklyn waterfront.

The weather was not always cooperative. An early morning Brooklyn Bridge shot was ruined by sustained rain. But as most times, New York just gives you enough to be amazed again and again. The sky was gorgeous for the rooftop shot, and the weather gods were gracious during the boat ride.

*triple j is an Australian radio station with an emphasis on Australian music.

Illy – One for the City
Illy – One for the City
Illy – One for the City
Illy – One for the City

Credits

Artist Illy
Label Warner Music Australia
Production Starchild Media
Director Mark Alston
Camera and consultation Freedom360 & Koncept VR
Editor Erfan Khadem

Client

Starchild Media, Illy

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