ABSOLUT REALITY 360 Live

ABSOLUT REALITY 360 Live

Absolut Vodka is pushing boundaries of innovation in spirits. Their interactive channel, Absolut Reality, has launched several events, most recently a concert performance by the immensely popular duo Bob Moses.

Two digital agencies, Forever Beta and Two Goats, were tasked by Absolut to deliver the ultimate VR experience. They approached Koncept VR to cover the event. Absolut wanted Bob Moses’s worldwide fanbase to enter a very intimate setting—a concert on the rooftop of the popular club, Output, in Williamsburg, NYC—live.

Live 360 Video Streaming—especially live music—poses many challenges. Beyond the fact that there are only a handful of companies with the skills and experience to capture high-quality immersive video and sound in real time, complexities always emerge that are unique to the location and time of each shoot.
The first heatwave of the summer was in full swing, making setup difficult. The concert was set to start at sunset—as the dusk sky changes significantly every 30 seconds. Internet connectivity was also sketchy at first. But the KVR team overcame every challenge.

A dedicated upstream was retrofitted to connect on the roof in time for the concert. We’d conducted several live streaming tests in the weeks before the concert and configured several 360º camera systems, judiciously preparing live stitching thanks to the Vahana VR software by VideoStitch. In addition to the camera dedicated for the live stream, we took several Freedom360 setups and various rigging options with us to cover the band and Absolut party revelers in the upper and lower sections of the roof.

Fans who couldn’t make it to the sold-out event were able to download the customized Absolut Reality IOS and Android apps that were co-designed by Koncept VR and Wemersive. Some 5000 limited edition Bob Moses-branded Google Cardboard viewers sold out within 2 hours. And even those who could not receive the headsets had the luxury of navigating live 360º video angles with their fingers on their smartphones: everyone could still feel like they were there.

On the day of the event, we ascended to the roof equipped not only with a full live-streaming setup (camera, cables, rigging, computer) and several Freedom360 setups to film the event, but also with rented Kino Flo lights, stands, and rigging equipment. Due to the lack of power on the roof, we chose continuous lighting with lots of battery power to create a nice balance of light for the band and an effective audience wash. Wearing cardboard glasses, everything looked great in all directions.

The stream provided by Streaming Tank was solid and reliable. They really delivered for us. Even the band was into the whole VR experience. But most importantly, the client was Absolutely happy!

The first half of the project was complete. After a good night of sleep, we went on to process the footage. While one setup focused on shooting Bob Moses up close, the others were employed to capture the audience and atmosphere from various locations and angles. In a very short turn-around time, the footage was stitched, edited, and synced to the final soundtrack. With the delivery of the final video, the project was complete and the client was satisfied!
You can view the 360º video highlights from the live streaming event on YouTube.

Credits

Production Two Goats Inc & Forever Beta
360º Film & Edit Koncept VR
360º Live Rig and Stitch Koncept VR
360º Drone pilot SkyCamUSA
Live Stream Streaming Tank
App Development Wemersive

Client

Absolut Vodka, Forever Beta & Two Goats

ABSOLUT REALITY

Absolut Vodka is pushing boundaries of innovation in spirits. Their interactive channel, Absolut Reality, has launched several events, most recently a concert performance by the immensely popular duo Bob Moses.

Two digital agencies, Forever Beta and Two Goats, were tasked by Absolut to deliver the ultimate VR experience. They approached Koncept VR to cover the event. Absolut wanted Bob Moses’s worldwide fanbase to enter a very intimate setting—a concert on the rooftop of the popular club, Output, in Williamsburg, NYC—live.

Live 360 Video Streaming—especially live music—poses many challenges. Beyond the fact that there are only a handful of companies with the skills and experience to capture high-quality immersive video and sound in real time, complexities always emerge that are unique to the location and time of each shoot.
The first heatwave of the summer was in full swing, making setup difficult. The concert was set to start at sunset—as the dusk sky changes significantly every 30 seconds. Internet connectivity was also sketchy at first. But the KVR team overcame every challenge.

A dedicated upstream was retrofitted to connect on the roof in time for the concert. We’d conducted several live streaming tests in the weeks before the concert and configured several 360º camera systems, judiciously preparing live stitching thanks to the Vahana VR software by VideoStitch. In addition to the camera dedicated for the live stream, we took several Freedom360 setups and various rigging options with us to cover the band and Absolut party revelers in the upper and lower sections of the roof.

Fans who couldn’t make it to the sold-out event were able to download the customized Absolut Reality IOS and Android apps that were co-designed by Koncept VR and Wemersive. Some 5000 limited edition Bob Moses-branded Google Cardboard viewers sold out within 2 hours. And even those who could not receive the headsets had the luxury of navigating live 360º video angles with their fingers on their smartphones: everyone could still feel like they were there.

On the day of the event, we ascended to the roof equipped not only with a full live-streaming setup (camera, cables, rigging, computer) and several Freedom360 setups to film the event, but also with rented Kino Flo lights, stands, and rigging equipment. Due to the lack of power on the roof, we chose continuous lighting with lots of battery power to create a nice balance of light for the band and an effective audience wash. Wearing cardboard glasses, everything looked great in all directions.

The stream provided by Streaming Tank was solid and reliable. They really delivered for us. Even the band was into the whole VR experience. But most importantly, the client was Absolutely happy!

The first half of the project was complete. After a good night of sleep, we went on to process the footage. While one setup focused on shooting Bob Moses up close, the others were employed to capture the audience and atmosphere from various locations and angles. In a very short turn-around time, the footage was stitched, edited, and synced to the final soundtrack. With the delivery of the final video, the project was complete and the client was satisfied!
You can view the 360º video highlights from the live streaming event on YouTube.

ABSOLUT REALITY

Credits

Production Two Goats Inc & Forever Beta
360º Film & Edit Koncept VR
360º Live Rig and Stitch Koncept VR
360º Drone pilot SkyCamUSA
Live Stream Streaming Tank
App Development Wemersive

Client

Absolut Vodka, Forever Beta & Two Goats

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