360 Video

Client: GQ Magazine

In conjunction with GQ’s first ever digital cover, Koncept VR went behind-the-scenes of the Philly photo shoot to capture NBA star Joel Embiid in 360° action. Contacted on short notice by our long-time partners at Conde Nast we quickly mobilized. With the cover’s live date only three weeks away, our team performed flawlessly to create the 360º video.

The resulting video offers a unique immersion into the NBA world. The viewer is placed right in the middle of the action, allowing them to get up close and personal with “The Process” as he shoots, scores, and tears up the court while photographers snap away. Conveying a more laid-back experience with the 76er star, the experiences is not complete without a group selfie on a Google Pixel 3.

For both hard-core basketball fans and fresh faces to the stands, this 360° video offers a new and inclusive perspective of a well-known sport.



In addition to the 360º video, we created several supplemental assets to use across social as well as traditional media channels. These sometimes reality and mind bending “reframes”, varied in length and format, are edits purpose-built for digital marketing. In an ever progressing marketing culture, reframes extend the scope of immersive media into a new realm.

For a digital article meant to portray the dynamic life and character of Joel Embiid, a complete digital package of reframes, selfies and 360° video only seems fitting. To dive even deeper into Joel Embiid’s story, “a story crazy enough to warp the dimensions of possibility,” be sure to check out the full article on GQ’s website below. Reframes were used on GQ’s Facebook & Instagram pages to promote the 360 experience.



Download the Koncept VR App to see our latest 360 VR videos.