360 Video, VR Experience
Client: Open Blue Sea Farms
We were particularly excited about this opportunity as it is strongly in line with our goals to create content that is both entertaining and educational—in regards to our environment and general wellness as consumers.
As an added bonus, the shoot afforded us the chance to innovate some new techniques as this was our first production that required filming (and recording with a hydrophone) completely underwater. The submerged footage necessitated new solutions during our fine stitching process in post production.
We worked closely with the founder of Open Blue, Brian O’Hanlon, who is the third generation in his family in the seafood business. He gave us an inside look at how the farm operates, everything from procedures within the nursery to where the Cobia swim comfortably in large pens alongside whale sharks; 20-meters below the water level. The enclosures mimic their natural environment, as the waters are deep, clean and full of oxygen. Low-density, fully submerged enclosures allow the fish to swim in high-energy currents and never see the same water twice. These conditions allow the Cobia to maintain the highest levels of health and stress-free living, providing consumers with a healthy food product. They have also established a commercial no take zone spanning over 10 square kilometers.
Similar to our process while working with the United Launch Alliance , our team was involved with every stage of development — creative planning, consultation throughout editing, production in the field, all post-production, and assistance with distribution of the final video. The 6-minute video is available for view in an app that we helped to custom design, via a custom cardboard, in addition to Littlstar and Youtube. We also built a 2-minute short for sharing at trade shows and with future Open Blue clientele. The video will soon be translated into 4 other languages.
While the footage was stunning, the shoot didn’t stop our crew from getting both serious sunburns and motion sickness on a boat with nearly 7-ft waves (which we were told is mild for the season). We’re thrilled to share the fruits of our labors, so be sure to check out Open Blue on one of its many platforms. And be sure to visit their website for even more information on Open Blue www.openblue.com!
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