Distribution Strategy

 

360 Video, VR and AR Distribution

In the immersive space, deployment is a crucial component to your project’s success. Technology is evolving exponentially and with it comes many different ways we can consume our content. Whether you are creating a social media campaign or a 4D VR experience for a site activation we have you covered. We consult on best practices as well as the most cost effective way to deploy your content.

Based on several factors such as how and where your target audience consumes content, throughput and reach, demographic and the core strategic goal of the immersive experience, we devise a distribution strategy to optimize impact.

  • Strategy is about stretching limited resources to fit ambitious aspirations.

    C. K. Prahalad

Consultation

From the moment we first sit down with a client, we explore every aspect of their experience to ensure that its launch is an unqualified success.

We consult on essential decisions about devices, platforms, channels, and content hosting. We consider the overall presentation of the experience, such as booth design. And we offer key supplementary assets such as our media kit and reframes, which can be used across social and traditional media.

Regardless of your marketing goals for your experience, we’ll tailor our distribution strategy for maximum impact.

Custom App Development

While there are many off-the-shelf 360/VR players, a custom application allows for a plethora of features tailored to your specific immersive experience.

Besides sporting a company-branded interface, a custom user experience becomes unique to a specific project.

This can mean improved ease-of-use for conference and tradeshow use. It can also mean offering the viewer branched narratives, more interactivity, learning assessment tools, or even a specially crafted submenus such as a “find our product nearby” feature.

We have implemented all of these features, and we can work with you to design the custom interface that best complements your experience.

Media Kit and Reframes

In addition to the main 360/VR video, we can also create a variety of supplementary assets to use on non-360 platforms.

We can transform 360 videos into highly dynamic edits in 16:9, 9:16, and 1:1 formats. These reframes morph from wide-angle views into little planets and other impossible perspectives that are sure to grab attention.

In addition, we produce a full range of trailers, teasers, web banners, panoramas, and graphics. These assets can increase the visibility of your immersive experience across a range of media channels and help you draw in new audiences.

Experience Immersive Content

HMDs offer unparalleled potential for full immersion and undivided focus.

member image
HMD

Phones and tablets provide a wide audience reach. Phones can be paired with cost-effective HMDs such as Google Cardboard.

member image
Mobile Devices

Desktop computers offer high scalability as well as clearly defined non-public spaces in which to engage diverse audiences.

member image
Desktop Computer

Projections, such as dome and video wall installations, are excellent ways for a group to experience 360 video.

member image
Projection