What is Augmented Reality (AR)
Augmented Reality (AR) superimposes digital objects (3D/2D) over the physical environment. This overlay can add to existing real-world objects or replace them. The user can playfully interact with the AR, driving brand awareness, deepening understanding, or driving home a call to action.
We offer concept design and consultation for your AR projects. This includes all aspects of how and where the user interacts with the AR campaign as well as the design, creation, and integration of digital assets such as 3D models and 16:9, 360º, or volumetric video. Arilyn, a well-integrated AR platform, is our technology partner. Together, we will make your AR campaign a reality.
AR applications work on most mobile phones and tablets. They can also be used in junction with special AR glasses such as the Magic Leap or HoloLens. An AR experience can be triggered by geo-location as well as by a printed image such as an image in a magazine or on a product’s packaging. Thus new AR campaigns can easily tie into larger events, specific neighborhoods, and existing print distribution plans.