What is Augmented Reality (AR)?
Augmented Reality (AR) superimposes digital objects (3D/2D) over the physical real world environment. This overlay can add to existing real world objects or replace them. The user can playfully interact with the AR, driving brand awareness, deeper understanding, or a call to action.
How to experience AR?
AR applications work on most mobile phones and tablets or specialized AR glasses (i.e. Magic Leap or HoloLens).
AR content can be triggered by geo-location as well as printed images i.e. magazines or product packaging. Thus AR can tie in with events, neighborhoods or existing print distribution.
Strategy & Deployment
We offer concept design and consultation for your AR projects. This includes all aspects of how and where the user interacts with the AR campaign as well as the design, creation and integration of digital assets such as 3D models, 16:9, 360º or volumetric video.
Arilyn, a well-integrated AR platform, is our technology partner to make your AR campaign a reality.