A powerful concept drives a memorable 360 video experience. In collaboration with you, we will identify your project goals, devise a range of concepts, and establish the key story elements. We create treatments and scripts and provide pre-visualization tools such as 360 storyboards, animatics, and mood boards.
360 video brings to life the paradigm of mise-en-scène: this means that all of the action in one arc of a story is captured in all directions as a single scene. Experts in this method of storytelling are indispensable for a successful user experience: The director guides the viewer through the overall story while providing space for individual exploration within a given scene. The director of photography (DP) uses the equivalent of wide, medium, and close-up shots to tell the story visually and give the viewer maximum context within each scene.
After we establish the story and a strategy for bringing it to life, we will take care of the logistical side of production, including travel, location scouting, casting, call-sheets, and scheduling.
360 editors weave the shots and scenes together into a single, fluid, memorable user experience. Our full time, in-house post-production staff uses state-of-the-art VR tools for compositing, rotoscoping, motion graphics and color grading. Our senior staff modifies turn-key solutions into proprietary techniques and workflows to create the most stunning cinematic VR experiences.
A thoughtful strategy for getting people to view your story is absolutely crucial to your project’s success. Be it a social media campaign or a 4D VR experience for a site activation, we have you covered. We consult on best practices as well as the most cost effective way to deploy your content and reach your target audience.
