Music Video with 360 Video Elements

Client: Starchild Media, Illy.

We are very excited that a video that we shot in the beginning of June was nominated for Music Video of the Year in the 2014 J Awards, triple j’s* annual celebration of music. On Tuesday November 18th, at the J Awarwd ceremony the winner was announced. While Illy’s ‘One for the City’ did not receive the award we are none the less thrilled to have been in this remarkable, creative line-up.

The video is from Australian hip hop artist Illy. The song, One for the City, called for a big city backdrop and what city is better suited than New York.

Therefore at the beginning of June, artist, label rep, producer and director made their way from Australia to New York where they hired the  Freedom360 & Koncept VR team to shoot and consult on 360° video. A couple of busy days ensued.

The ‘crew’ completed by a production manager, driver and make-up artist ventured through several of New York’s distinctive neighborhoods. A white van served at the same time as transport vehicle and headquarters. From Dumbo to Chelsea, from Washington Square Park to Midtown, even around Manhattan on a boat, up to a Manhattan rooftop with an iconic view of the Empire State Building and back to the Brooklyn waterfront. The weather was not cooperative. An early morning Brooklyn Bridge shot was ruined by sustained rain. But as most times, New York just gives you enough to be amazed again and again. Hence, the sky was gorgeous for the rooftop shot and the weather gods were gracious during the boat ride.

Artist: Illy
Label: Warner Music Australia
Production: Starchild Media
Director: Mark Alston
Camera and consultation: Freedom360 & Koncept VR
Editor: Erfan Khadem
*triple j is an Australian radio station with an emphasis on Australian music.


All in all this shoot was an exciting experience. Congratulations to everyone for the nomination and good luck!
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