Client: American Society for the Prevention of Cruelty to Animals (ASPCA)
With two weeks to prep for the shoot, Koncept VR captured this dedicated process – documenting the daily care and individual attention each animal was given during ASPCA’s multifaceted disaster relief effort. Because of Hurricane Maria’s heavy impact on the Virgin Islands, linemen form the mainland were still connecting residents back to the grid three months after landfall. The team was still able to take an extensive first-hand look into the FIR emergency shelter and ASPCA’s procedures; intake and rescue of animals, medical treatment, daily care, behavioral enrichment and modification, reunification of animals with their families and relocation when necessary.
The videos that resulted from this striking footage carry a message that holds much importance to the ASPCA. Scenes detailing the collective drive to nurture and enrich animals’ individual needs, to the diligence that goes into reuniting animals with their respective families reinforce what the ASPCA and of course we know is true: “Animals are such an important part of our family that we would do anything to rescue them.” Paired with the visuals of Hurricane Maria’s effect on animals, humans, and landscape alike, the ASPCA’s unique compassion makes for a 360° experience that is tangible to the viewer on both a visceral and emotional level.
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